WooCommerce is a fantastic tool for starting an online business. If you have something to sell, there’s an audience online waiting for you. However, you’ll quickly realize starting an online store isn’t as simple as setting up a website and calling it a day. You need the right marketing techniques to make sure the right audience is actually visiting your store and that you convert that audience into customers.
If you’re not an experienced marketer, this can feel overwhelming. Where do you even begin? How do you get the word out when you’re just getting started? Luckily, it doesn’t take a lot of money or time to get your WooCommerce store off the ground. All you need is the right strategy. Here are 10 of the most successful marketing techniques to grow your WooCommerce store from the ground up.
1. Create Blog Content
A lot of people make the mistake of thinking blogs are just for people who want to share fashion or parenting advice. This couldn’t be further from the truth. Blogs are an essential way to communicate on a new level with your audience. When you write blog posts, you have the opportunity to attract new users with your content.
In 2019, 53% of marketers say blogging is the top priority when it comes to content marketing. At the end of the day, you need content to promote on social media and beyond. Without a blog, you’re left with no substantial content to promote.
2. Email Lead Magnets
Building an email list is more essential than ever in this day and age. Many newbie marketers falsely believe they can count on their social media followers long-term. However, social media is temporary, and you don’t own these follower lists. These platforms could be gone in a minute, leaving you with nothing.
Gathering these vital email addresses can be tricky, especially with a WooCommerce store. If you want to encourage signups, you need to offer something for your customers. The best way to do this is with a lead magnet. For ecommerce stores, offering a discount code or freebie is the best option. When a prospect enters their email into your list, they’ll get a coupon code, discount, or free download.
3. Urgency Triggers
Everyone wants to take advantage of a good deal. By using something known as persuasion psychology, you can get convince visitors to take action on your website. What’s persuasion psychology? In this case, you leverage your users’ fear of missing out.
You show that you’re offering a good deal, but those users need to act fast to take advantage of it. The best example of this is a countdown timer or a limited-time discount period.
4. Website Personalization
Personalizing your WooCommerce website is a great way to help your customers find exactly what they’re looking for. This can be a highly-targeted campaign or just subtle cues that show you’re talking directly to the customer. The easiest way to do this is with your wording. For example, instead of talking about what customers can do for you, explain how your products help your customers and how they fit into their lives.
Another form of personalization is with Artificial Intelligence (AI). By using tools that remember what your users looked for in the past, you can provide similar recommendations in the future. You’ve seen this in action whenever you see “similar suggestions” or “customers also like” boxes.
5. Bundle Orders
Another way to land more sales with your WooCommerce store is through bundles. Customers like to know they’re getting the most value when they make a purchase. By offering bundles based on past purchases, subscriptions, or memberships, you help the buyer find what they’re looking for with less effort. For instance, you might provide a few of your top sellers in a single bundle at a slight discount.
6. Retarget Lost Leads
Abandoned carts are a normal part of running an online store. Some customers simply aren’t ready to make a purchase, and that doesn’t’ mean you can’t land the sale later on. Retargeting is when you keep track of those lost sales and approach the customer again later on, usually via email or social media, to encourage a sale. Using an abandoned cart plugin can help you do just that automatically.
If you can anticipate customer concerns before they ask, you’re already on your way to overcoming customer objections. Because you can’t be online 24/7 to answer customer concerns, you need some kind of solution that’s always available.
The answer to this is a chatbot. A chatbot is an automated chat responder that answers common customer questions and can even assist with the ordering process. Many well-known companies already utilize Chatbots, especially on Facebook messenger.
8. Influencer Marketing
Influencer marketing is a quickly growing industry. The average internet user trusts influencers and bloggers much more than big-name businesses. These people are down to earth and feel much more authentic in their recommendations. You can leverage this influencer yourself by collaborating with influencers and bloggers in your niche.
9. Best Plugins
One of the best parts of using WooCommerce is that there are number of plugins you can use for your own website to help you grow. When it comes to the 8 critical features you need to keep in mind, there’s a plugin for just about anything. From analytics to payment methods, you can find whatever you’re looking for to help you better reach your customers.
10. Referral Programs
Last but not least, choose to engage with referral programs. Referral programs are anything that offers people a commission or credit if they refer someone to your store. This is a great way to use your best customers to attract even more customers.
People love to talk about company’s they love, especially if there’s something in it for them. The simplest referral program is just offering a credit for customers who refer a new sale, but you can even join a referral program to get even more customers on your side.
WooCommerce is a great tool when you know how to market your business effectively. While you’ll need to hone your craft to find the right audience online, by creating a WooCommerce store, you have a lot of options to maximize your profits.
These ideas above aren’t complicated, but they’ll take your business far. As long as you find the best strategy to reach the right users, you’ll make the most of your online presence. What are you waiting for?