With billions of users and gadgets around the globe, there’s no doubt that mobile devices have become an indispensable aspect of our lives. Mobile applications are a significant part of that package deal, offering everything from communication tools to shopping experiences, including some of our favorite pastimes as well. But as mobile apps are now […]
In today’s cut-throat competitive marketing world, advertising on your own can be a cumbersome and exhausting process. It may take months, and often years, to get a decent amount of traffic to your website, and even then, it may not be the type of results you desired. Here’s where ad networks come in handy, enabling […]
Social media has become an indispensable part of human’s life. There are 4.48 billion people actively using social networks in the world in 2021, which is an increase of 13.13% (3.69 billion) earlier in 2020. It seems like a lot of people’s lives wouldn’t be complete without using it. This opens a door to a […]
A Quick PPC Overview Pay Per Click (PPC) is a form of online advertising that allows businesses to get in front of web users that are searching for certain services and products on a search engine like Google. Every time a web user clicks on an advert, the business that owns it pays for it, […]
An MBA program, which stands for a master’s in business administration, is a great degree for those who want to catapult their marketing career. With new technologies and ways of working constantly emerging, staying current with marketing will get you hired and promoted in many companies. An MBA can prepare you for this rapid change […]
DuckDuckGo, which is a privacy-focused browser, distinguishes itself from Google and other search engines by not capturing your personal information. That means DuckDuckGo never saves or stores your search history, which has helped them to design a smarter, faster, and more secure search experience. But this also means that unlike Google, DuckDuckGo has to make […]
According to the latest statistics, the video game market increased in value from $70.6 billion in 2012 to a staggering $159.3 billion in 2020. Moreover, it is projected that the industry’s value will surpass $200 billion by 2023. In other words, the video gaming industry is growing rapidly. Nowadays, there are approximately 3.1 billion gamers […]
You may have a beautiful Airbnb property in the heart of a wonderful city, with a sleek, modern design and all the interior bells and whistles imaginable. You may even set very moderate rates for your lovely short-stay home or offer generous discounts and bonuses for various groups of guests. Still, it may not be […]
The foundational pillar of success and long-term growth for modern businesses is, among other things, personalization. While there are many pillars of success, we have to single out personalization as an inextricable part of every successful business strategy, because simply put, the modern customer wants and needs a hyper-personalized experience. People have become very picky […]
According to data by Gartner, “81% of customer experience (CX) leaders report they will compete mostly or entirely on CX.” Any way you look at it, customer experience stands integral to eCommerce marketing, sales, and strategy. After all, CX can directly – and positively – impact sales, customer loyalty, and boost user happiness. In this […]
