It’s difficult to overstate the impact that content marketing can have on your business. In a digital landscape flooded with information, creative, engaging content can help you stand out to users. Unfortunately, this practice is also challenging, and so many companies decide to outsource content. Content marketing enables you to advertise to consumers without sounding […]
Now that the API industry is flourishing, developers, testers, and other stakeholders are putting a lot more thought into the particulars of their API design.In this regard, there are two main schools of thought. One camp of API developers advocates the “code first” approach, or coding the API immediately once given the go signal. Another […]
If you run your own blog, you know how important traffic is when it comes to making it a success. Regardless of what your specialties are, a documented content strategy can help market and promote your brand to your audience. A content strategy makes your content more effective and gives you more control. Here are […]
What is a marketing funnel, and what could it do for your business? Each funnel includes stages that match the customers’ points within their respective journeys. At the widest point of the funnel, there are many prospects. However, people drop out at each stage, and the funnel narrows to reach only those most likely to […]
When was the last time you interviewed a PPC Expert and ended up getting confused or choosing the wrong person/team for your paid marketing campaigns? You might have prepared a set of questions that your HRs might be using at the moment! Amidst all these, you still feel that you are missing out on something; […]
Like many others, the photography industry took a tumble this year. Freelance photographers and even large scale agencies were, around the world, forced to down tools for almost 6 months. Whilst initially this might’ve come as a welcome break from demanding clients, many of us are now ready to get back to work. As the […]
Content marketing — the use of relevant and valuable content like blog posts, infographics and other resources to advertise a brand — has quickly become a popular technique for marketers. The strategy is often cheap, scalable and useful for brands of all sizes, making it particularly attractive as an advertising method across industries. Even highly […]
Well, we all know how logos are important for the businesses. It plays a crucial role in the brand’s success. Now when we are moving towards the digital world then the importance of it becomes even higher, as it can be a very important factor in digital marketing as well. We all have seen a […]
The most valuable visitors on your website end up there thanks to your own efforts towards your marketing goals. It doesn’t happen through advertisements or promoted posts – people simply find it through search engines. This means that your organic traffic depends solely on you, how you go about your content and whether you’ve created […]
Did you know that blogs and other non-newspaper websites can get listed on Google News? Smart bloggers and website owners have been using it to get targeted traffic to their blogs, and so can you. Google News links to sites and blogs that publish timely, topical articles on a variety of topics. You don’t have […]
