Several factors need to be considered for your eCommerce store to make it successful.
Marketing through social media is one of the best things that will help your store growth. Also having a good referral program plays a great and vital role in ensuring the growth of your shop. Many brands and businesses know that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.
Hence, among the many factors to be considered, SEO still has a top spot and we are going to show why eCommerce SEO services can help your business become even more successful. Search engine positioning is a must have because of the following reasons.
Search Engine Platforms like Google
Things have changed so that if you want to know something new, google search bot will find any information needed. People trust google probably than they even trust their friends. I will give you an example, suppose your friend recommends you to watch a certain movie, what is the first thing you do before watching the movie? As for me I usually google the ratings of the movie and read some user reviews and if am satisfied with the info google provides me I can watch the movie.
I believe am not alone in this and just as research has proved, the bigger percentage of people will use google to find information. If your eCommerce shop is ranking high then that means your business will have more exposure to the world. Making your shop rank high on the rankings can be a tricky business and that’s where eCommerce SEO services come in to help you out.
Besides this search engine platform, there are dozens of alternatives that people welcome to use. We can mention, for instance about Bing too which is considered as Microsoft’s attempt at unseating Google, and arguably the second-most-popular search engine today. Bing used to be MSN search until it was updated in summer of 2009.
Being as a decision engine, Bing tries to support your researching by offering suggestions and also giving you various search options across the top of the screen. Things like ‘wiki’ suggestions, ‘visual search’, and ‘related searches’ might be very useful to you. Bing is not able to become Google in the near future, no, but it is definitely worth trying. Thus, no matter what search engine platform you are using, which is the best option for your country, just be informed of all the benefits that you can get from the particular platform.
SEO will Improve your ROI
Return on Investment (ROI) is what every client wants from a search marketing company. It’s an easy thing to understand and calculate if you’re doing Pay-Per-Click (PPC) advertising. If your revenue is higher than your spend, PPC management fees and cost of goods, then your client is getting a return on their investment. Although it’s simple to figure out ROI for PPC, the same cannot be said for search engine optimization.
To explain this in simple terms, SEO will create traffic and the traffic will result in more sales. SEO will create significant organic traffic that will make your site rank higher on google and when it ranks high more people will know about it. Hence, more people will visit your website. The higher the probability is that there will conversions. If there are more conversions then it means more return on investment.
Get it? It is as simple as that if 100 people visit your website in an hour in most cases 3 of them will turn out to be customers. You cannot get this advantage if your website does not rank high on the search results. And your website cannot rank high if you are not working on your SEO. SEO and the success of your business go hand in hand. SEO is the best compared to other internet marketing campaign like PPC and this is because your site will not disappear from the first page when the campaign ends.
Organic Traffic Benefits
Unlike paid advertising where your website will rank on the first page probably for some weeks, organic traffic can be maintained and your shop can rank on the first page for a very long time. There is nothing better than ranking on the first page when it comes to internet marketing. I mean how many times do you click on the next page when you get the search results? I bet very few times. You are not the only one, more than 75 per cent of the people on the internet rely on the first page results to get their info.
So if your website is on the first page you can be sure that you will have more visits to your store. Creating the best website and offering the best discounts will be of little importance if just a handful of people knows about the store.
Getting your website on the first page and maintaining its position there can be done if you get excellent eCommerce SEO services. One thing that will make your store make you more money is ensuring that your website is mobile compatible. It will be of little use if your website ranks on the first page of search results but not mobile compatible.
Most of the internet users make use of mobile devices like smartphones, tablets and laptops. If a person cannot access your website via his phone it means he will look for another site and you may lose a potential customer. There is a lot of competition in the eCommerce business and you need to make sure that your website ranks high.
About the Author
Susan Mour is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist she draws inspiration from the simple thing as everyday life and the matters one come across on a daily bases doing her best and above to help everyone around.