Almost all businesses have been making efforts to expand their organic reach on social media, agree or not. Brands strive to bring their content in front of as many people as they can, but even face setbacks once in a while.

Amidst the rising competition of social media marketing, the technique which can cut the long road short is viral marketing. Viral marketing can trigger your marketing efforts and help your brand move at a rapid pace. And nowadays, businesses that are looking to boost their engagement are diving right into it.

If you own a startup or just looking to create a buzz on social media, viral marketing is your shot to success. After knowing that 80 percent of online firms use viral marketing, you must give it a potential thought at least once.

Well, there are different campaigns that you can run to utilize viral marketing at its best. Some of them are:

  • Referral campaigns
  • Contests and giveaways
  • Sweepstakes and rewards

There are plenty of tools available in the market for viral marketing, but before getting into it, let’s hover over the process of getting started with viral marketing.

  • Master the target audience
  • Choose the right social media platforms
  • Work on content that triggers engagement i.e., product images, business videos, etc.
  • Stay up to date with the trends
  • Partner with a social media influencer
  • Provide a clear call-to-action
  • Track your progress at every step

8 Marketing Tools to Create Viral Content

1. Gleam

Gleam is a contest and giveaway platform that works around multiple social media platforms like Facebook, Instagram, Twitter, Pinterest, Youtube, Tumblr, etc. Its easy-to-use interface allows you to easily understand how the platform functions.

You can experience Gleam by setting up viral giveaways, executing contests, and sweepstakes for your social media platforms. This viral marketing tool can also help you run a contest on your respective platforms and boost your social media marketing efforts. It also verifies the actions that have taken place, which ensures that the system is not cheated. This particular feature saves you time and gets you quality leads on social media.

Here is how Gleam helps create Facebook viral marketing contests that drive higher engagement and if lucky adds extra pennies to your pocket by increasing the conversions.

2. Vyper

Viral marketing isn’t always easy to handle but viral sweepstakes, contests, and giveaways by Vyper can make it easier for you. Vyper can make you generate potential leads and business contacts with the help of interactive contests. With its viral marketing capabilities, you can easily attract and reach more people to grow your social media reach and meanwhile, convert more contestants into customers.

Vyper’s platform comprises all the features required to execute an effective viral marketing campaign. For example, if you launch a contest campaign, an interactive leaderboard is created by Vyper which ranks their participants in it. The best part about this is that the contestants can boost their rankings by performing these actions.

  • Follow on social media
  • Comment on a channel or a blog
  • Watch a Youtube video
  • Share the content

This increases your campaign’s chances to go viral and bring more views and followers to your brand on social media.

3. KingSumo

KingSumo, created by AppSumo, is a viral contest/giveaway marketing tool. As much as you share the contest, it increases your chances to be seen by the people, and which is a better place for people to find you if not social media!

KingSumo integrates sharing on social media platforms like Facebook, Twitter, LinkedIn, Pinterest, etc, where you can choose the platforms that work best for you. It allows people to get more entries through referrals which also increases the chances of accelerating your reach. It comes at a very convenient pricing method where you can access the tool for a lifetime, by paying only once.

4. Wishpond

Wishpond offers you features to execute one of your best viral marketing campaigns. It includes ten different types of contests, i.e., bonus entry contest, sweepstakes, photo contest, Instagram hashtag contest, vote contest, referral contest, caption contest, video contest, leaderboard contest, and coupon promotion.

Wishpond helps you run viral social promotions to increase your audience that will eventually generate more leads. It also creates contests that fit perfectly on desktop, tablets, and mobile devices without any coding. It comes with a 14-day free trial and has three different pricing plans on a yearly basis for different types of users. Wishpond’s tools are known to be beneficial to all business sizes, i.e., small business, medium-sized organization, or large enterprise.

5. UpViral

UpViral allows you to have a customizable referral system and a reward system. With its Tweet support and Facebook newsfeed compatibility, you can trigger the number of campaign shares. It lets you host a giveaway, sweepstakes, etc, to create a buzz on your social media platforms.

UpViral also allows you to come up with editable social share pages that are optimized for both desktop and mobile. It comes with features like pre-optimized campaigns, automated trigger emails, real-time fraud detection, unlockable milestones. There are three monthly as well as annual prices available to utilize UpViral’s features i.e. starter, business, and premium.

6. Heyo

Heyo comes with eight kinds of social media promotions i.e., sweepstakes contest, photo contest, video contest, Instagram sweepstakes, Twitter sweepstakes, landing pages, multimedia format contest, and viral sweeps. This viral marketing software can help you grow your business by means of promotions for your interactive campaigns.

When any business uses this tool, it shows results such as increased social followers, new customers, and a boost in sales. It also comes with a 7-day free trial that allows first-time users to gain access to free viral marketing of their brands. If satisfied with the features, you can upgrade to a basic, standard, or premium plan depending on your business needs.

7. ViralSweep

ViralSweep is also a viral marketing software that allows users to utilize eight different types of campaigns, i.e., sweepstakes, contests, email forms, instant win contests, hashtag entry campaigns, promoted campaigns via influencers, commenting giveaways, and partner promotion campaigns.

All the features by ViralSweep, directly or indirectly, work towards increasing your engagement and sales. It also offers bonus entries to social media users performing specific actions around their campaign. You can also tell your audience to make a post using a particular hashtag in order to participate in your contest/sweepstake. ViralSweep automatically pulls the entry of the user who made a post using your hashtag.

ViralSweep comes with a 7-day free trial for all the first-time users and offers three annual as well as monthly plans, i.e., starter, business, and premium.

8. Contest Domination

Contest Domination is known for quickly expanding your reach with generating quality leads. It can help you generate a contest funnel that can attract more social media followers to your brand. Their features are mobile and desktop-friendly with zero coding efforts from your side. You can choose a winner at the end of the contest or even at custom intervals depending on the type of your campaign.

It comes with a 30-day money-back guarantee for all its users. You can further move to their plans, i.e., solo credits, unlimited plans, and business plans.

It’s a wrap

Going viral on social media has its own tips and tricks. Content that can gather instant engagement and give rapid outputs are user-generated content, testimonials, contests etc. But we all agree that it’s a challenging task to do so all by yourself, isn’t it?

With the huge number of users on social media, it’s quite necessary to have a tool that can boost your reach and engagement. A viral marketing tool can be one of the most powerful weapons for your business to grow.

But this isn’t the only thing that you will need in your content marketing strategy. For viral marketing tools to work, you need a well-thought viral marketing strategy in place. Keeping a pulse on what your audience will interact with can trigger your efforts. Working on your viral content from the audience’s perspective and utilizing the tools is the best way to go viral.

Once used, these tools can bring wonders to your business online and make it worth the money spent. Let us know which tools worked out for you. Feel free to drop any viral marketing tips in the comment section below.

About the author

Surya

Surya is an SEO Strategist at SocialPilot. He often looks out for new strategies to optimize the content. He is a problem solver by nature, a mountain person to the core, and music calms the chaos in him. Feel free to ping him on Facebook or connect with him on LinkedIn.