Amazon has established dozens of rules and regulations for sellers and around each of them is interconnected to one and another, with making sure the customer satisfaction at the end of the day. Sellers go through various hurdles like competition overload, amazon price wars, strict restrictions and policies, amazon product photography and late shipment.
The late shipment stays one of the most talked about seller-related issues that offends the buyers’ big time but the one attached to it is avoided in the first glance until it leads to termination of one’s seller account. Yes, we are talking about Pre Fulfillment Cancel Rate that stands for the canceled orders from seller’s end prior to the shipment confirmation.
The Pre Fulfilment Cancel Rate isn’t an issue if you are getting your delivery services done through Fulfilment By Amazon (FBA) as it only applies to the seller-fulfilled orders. The Late Shipment is an issue that seller keeps eye on every now and then, but only the wise sellers give equal importance to this cancellation rate, which can lead to suspension of your account, right after it soar up than 2.5%.
Though there could be some genuine issue behind this cancellation that of course would have lead to the inconvenience of the customer but it’s heart-breaking to witness grave consequences sellers have to bear such as account suspension.
Amazon Customer Experience Metrics
The account health matrices matter most as they are the purest stats that talk about the customer satisfaction you’ve been providing through the seller account. The account metrics calculate the ODR, Late shipment Rate, Cancellation rate, and other factors and even one of it soar higher than the limit, your seller account is on the stake. Those seller accounts which are constantly performing poor and are on the verge to receive the suspension are kept noted that their account is at risk.
The timely move can keep your seller account sailing on the safe end, else you have to bid adieu to your seller account until you get back your account following the tedious suspension appeal. We ourselves believe that the only way to keep tolerating the account suspension or any other such seller account issues is keeping up with the performance. But at times the strong communication with the customer can be your ultimate savior as if there’s no negative feedback, you are actually a seller of great repute.
Amazon Seller Late Shipment
The late shipment to the buyers’ place is one of the most annoying experiences for a shopper as at times what they buy is for some occasion or event and when it reaches too late, it’s of no use at the moment. Amazon also understands this late-delivery thing and penalizes the sellers who have failed to do anything in this regard.
Many of the sellers blame Amazon to be biased towards them with solely paying heed upon the buyers’ stance but that’s not true, a single complaint or late shipment is going to throw you out of Amazon, but repeating it again with consistency would surely do it. So what you need to do is make sure your patch days do not intervene every now and then so making enough space for a happy customer of yours.
What is Amazon Pre Fulfillment Cancel Rate?
The Pre Fulfillment Cancel Rate denotes all the sellers fulfilled orders, which are canceled by the seller prior to the shipment confirmation. It isn’t applicable to those orders fulfilled under FBA as it is only responsible for the seller-fulfilled orders. The pre fulfillment cancel rate is calculated on the basis of orders canceled by a seller prior to shipping one within the specific time period.
The negligence with this cancellation rate soaring up high can cost you your account and you need to be quite vigilant with updating inventory and making sure the timely delivery at the customers’ doorstep. Canceling it once the buyer has actually shown interest in buying it also has put in the cart is one of the most annoying happenings a shopper could come across.
And Amazon knows it very well so it comprehends you to make sure your seller account doesn’t lead canceling the purchases of a seller. Moreover, if you still fail to fall within the safer limit of your account, it can lead to the termination of your account.
Amazon FBA Account
If fulfilling order is making the pain in your ass, Amazon has something to offer to all of the sellers in shape of FBA (Fulfilment By Amazon). Through this program, your products get stored in Amazon warehouses and stores, with trillion worth marketplaces even being responsible for getting them delivered at the seller’s door and that too on time.
The timely delivery has been causing the pain in the ass for sellers at times as the bad weather or some other untoward situation can hinder them from shipping products with the logistic company and that causes late in delivery. That’s not the sole reason behind late deliveries, something out of the blue can even cause this delay, which neither seller is aware of and nor the logistic company on board.
Amazon being a compact platform came up with ultimate solution for both the sellers and buyers with offering a warehouse to the seller where things could be stored and also later delivering to buyers’ door from here on. These world-class warehouses have been the gamechanger, ensuring comfort to the seller in the first place and then timely delivery to the seller.
Those sellers who are selling it through FBA don’t need to worry about the late deliveries at all. What all the seller has to do is getting the products transported even in bulk quantity to Amazon’s warehouses, next everything is done by Amazon’s team itself after you receive the orders.