Instagram is more powerful than a simple platform for sharing pictures. It’s also a great tool for promotion. You can use this social media platform in the right way to increase brand visibility, gain new followers and generate sales. Here’s a guide to getting started. It’s important to first understand the importance of creating engaging […]
In marketing and communication, a Call-to-Action (CTA) is an important part. A CTA is a clear request that tells people what to do. It could be buying something, signing up for a newsletter, or downloading something. CTAs are crucial because they help engage people and get them to take action. CTAs play a big role […]
In recent years, the popularity of social networks has grown significantly, and many small business owners today prefer promoting a brand on social networks (Instagram or Facebook), without creating a website, because it’s faster, easier and cheaper. However, practice shows that even a well-promoted page on social networks cannot be as effective, as your own […]
The business marketing landscape has changed drastically over the last two decades. Today, digital marketing techniques are all the rage surpassing traditional methods of marketing. In The United Arab Emirates (UAE), with an internet penetration rate of 99%, traditional marketing faces a bleak future. Through infrastructure development and policies supporting digital technologies, UAE has become […]
