If you’re looking for ways to drum up some business, Instagram promotion is the best solution to your problem.
Instagram opens up great opportunities for entrepreneurs to bring in more customers and push up their profits.
The number of Instagram users is growing at an incredible pace. Besides, Instagram is one of the most popular social networks among millennials. Both these facts make Instagram a perfect tool for any business to find new customers.
Obviously, businesses couldn’t ignore the benefits this social platform can give them. That’s why many famous and reputable brands pay a great deal of attention to using this social media for marketing.
But, the beauty of Instagram promotion is that it’s not only big and well-established companies who can reap the benefits of it.
It can be also feasible for small business owners and online entrepreneurs. This platform gives them the opportunity to target a great number of potential clients without big financial investments. And if they take the right approach, Instagram will bring them loads of benefits.
What does this right approach include?
Let’s figure it out!
5 essential things to make the most of Instagram promotion
1. Optimize your Instagram business account
One of the most essential things you should do for successful Instagram promotion is to catch the attention of customers and spark their interest.
That’s why your Instagram business page should be perfectly optimized.
The first thing you need to do for this is choosing your Instagram name and image. Both of them play a great part in creating your brand identity, which is crucial for your venture to stand out from the crowd.
So your Instagram name should be the same or similar to your business name. And the picture needs to be catchy and professionally made.
When you’ve done with this task, you can move on to writing your Instagram bio. At first glance, it doesn’t seem to be a big deal.
But actually, your bio is one of the most crucial things in the Instagram promotion. This part of your account is responsible for making your visitors press the “Follow” button.
Using only 150 characters, you need to persuade people that your Instagram page is worth following. Thus, your bio should be short, informative and catchy at the same time.
To create such a bio, you need to:
- Tell people about your business and how it can benefit them
- Use emoji to catch the attention of customers and make them read your bio
- Include your brand’s hashtag or a good call-to-action in your bio to get people’s engagement
- Place the link leading to your website or landing page to turn your followers into buyers. It’s important to mention that your bio is the only place you can put a clickable link on your account.
That’s it! When your Instagram account is optimized, the next thing you should do is to fill it with some awesome content.
2. Create catchy and engaging Instagram posts
Visual content is the most engaging one. That’s the secret of Instagram’s popularity. It’s all about great pictures, isn’t it?
This platform allows you to show your products in the best light.
However, good-quality pictures of your goods may not be enough to do the trick. For successful Instagram promotion, you should take into account some other important things that can bring your business the desired results.
The first thing you need to consider is hashtags. The power of hashtags for Instagram promotion cannot be overstated.
You don’t want your posts to get lost in the avalanche of Instagram pictures emerging there every minute, do you?
If not, you should find out which hashtags are commonly used by your target audience and attach them to your posts.
This way, you can focus on the people who are likely to become your clients and leave out those who are not into your products. So you can be sure that your posts won’t be missed and your potential customers will be able to come across them.
The second thing you need to take into account when creating your posts is the captions. Thinking up an engaging call-to-action caption can be the key to your customers’ hearts and minds and make them pull the trigger.
Yet, it shouldn’t be too pushy and force people to make a purchase. It could scare off customers.
3. Use Instagram giveaways
If you want to make the most of your Instagram promotion, you need to take action.
Optimizing your account and creating engaging posts are super important for your success, but…
You shouldn’t sit tight and watch how it’s going to pan out. You need to set the process in motion to attract more and more customers.
One of the best ways to implement that is creating giveaways. Put simply, you need to throw a time-limited contest on your Instagram page.
For this, you just should choose one of your products you want to give away as the reward, set the rules and time the contest is going to last.
For instance, to take part in your contest, people need to like your giveaway post, follow your account, repost it using your brand hashtag and tag some friends. The winner will be announced at random in two weeks.
Of course, you can use some other ideas for your Instagram giveaways. There is plenty of them on the Internet.
The thing is, by using this tool, you can easily increase your brand awareness, bring in new customers and grow your business.
4. Create Instagram shoutouts
Your business reputation matters much!
That’s why many companies work towards increasing their authority. On of the most efficient ways to pull it off is teaming up with celebrities.
Many famous brands use this method to push up their profits. They have to part with a significant amount of money for such a partnership though. But usually, it pays off quite soon.
Thanks to the Internet, small businesses can also increase their authority and they don’t have to pay a fortune for that.
There are many bloggers and influencers on social media who have a big number of followers and are eager to partner with businesses to promote their goods or services.
On Instagram, you can easily find the account that has from 10,000 to 100,000 followers and strike a deal with their owners. For a certain sum of money, they will eagerly place your posts on their pages.
Such posts are called Instagram shoutouts. And they’re one of the most powerful tools you can use for your Instagram promotion.
5. Use Instagram Ads
If you want to zero in on a specific audience while marketing on Instagram, then you’re welcome. You can use a special paid tool called Instagram Ads.
It allows you to focus on a certain group of people according to their personal interests. Your advertisement is going to emerge on their Feed or Stories.
For this, you just need to choose your target audience, create your promotional post, attach the link leading to your website to it, place your bid and you’re good to go.
You can be sure, they won’t miss it.