Today’s age is all about attracting targeted audience to your business to grow and generate profit. Hence, the strategy to attract online customers is extremely important for any business but it is both time consuming and a difficult task to get done.

Key-point of Developing E-Commerce Sites:

To get customers fast, one has to focus on various issues to grow the business at a fast pace. Since, statistics show that the sales of mobiles have surpassed the sales of the desktops globally. While the sales of mobiles, smart phones leapt to 2000 million, the sales of desktops steadied at 1800 million and showed signs of gradual decline. As the smart phones are integrating all the features with easy mobility, the sales of the desktop model are declining.

So, it is of utmost importance that the eCommerce portal has a fully developed mobile supported version or separate application as that is more likely to be used the most.

Effective Ways of Acquiring Customers:

The answer to how to attract customers online lies in the core lies in understanding what the customers seek on the eCommerce websites.

  • Search Engine Optimization of the Website:

To make the site more profitable one has to increase the search usability of the eCommerce website. Effective navigation and search capability that track the searched items of the customers are of primary importance which is handy while suggesting other items to the potential shoppers who mostly browse through the items.

  • Design:

Buyers are drawn in with the easy accessibility and design of the website, hence, the eCommerce Website Design is of importance while setting up the site. User-oriented design that provides information at a glance and also has a trendy look to it is most effective to boost the engagement on the sites. The design of the auto complete, search scope selection, results layout and their features, filtering and sorting the search results on the result page are essential aspects to keep in mind while designing the website.

  • Visual Element:

In the age of visuals, using quality photographs of the products do wonders to boost sales. The product images and the feedback of other buyers are the only point of reference for the customers while buying products from online platforms. To enhance reliability, providing real life images of the products in use is a great idea. Comprehensive list of features and benefits, good written description of the product, also boost reliability of it and even adding a video of the product actually helps.

  • Personalization:

Being able to provide a personalized home page for every customer helps them look for the product they seek, an easy process. Customer attraction and retention is the biggest challenge that an eCommerce company needs to overcome firstly. The strategies to attract and keep customers are important surviving skills in the eCommerce industry. Personalized online retail stores offer user-centric shopping experiences that have attracted and retained users. Keeping track of previous sessions of all the customers can provide better shopping experiences for the customers.

  • Quality and Consistency:

Other than the visual attractions, the uniqueness of content and the consistency regarding the products finally are the prime aspect of retaining customers. Professional Website Design Services can help frame the website but the products have to be of good quality and the services need to be consistent with online guidance and help lines, the eCommerce sites at their core need to be user friendly and provide services and goods of calibre. Lists, headlines and topical posts are secondary concern for the companies; the products are the primary concern.

  • Easy Function and Application:

Navigability and functionality of the features are important while launching an ecommerce website. Customer attraction should be highlighted and all measures are to be taken to avoid possible confusions while shopping online. The marketing strategy to attract customers is to be carefully crafted and tests are advised to be conducted frequently to prevent and detect malfunctions if and when it occurs.

  • Email list:

Ecommerce companies use sign up forms to collect emails of potential users and customers while there are companies that offer targeted email list for professional usage. An easy way to get customers fast is by providing them relevant information about products they have searched for and show exclusive offers and discounts and furnish them with all of this right in their inbox.

Promoting upcoming products through emails is also a popular way of acquiring customers. Hosting useful blogs and asking for feedback from the customers who have availed the services before or have bought products from the website before builds the trust of a new user.

  • Social media Marketing:

All of these strategies are useless if not enough people are talking about the portal on social media sites. Improving social media skills or even hiring professional help for getting the word out is a popular idea. The world is on the social media sites; thus, it has been proven to be better at attracting customers than traditional advertisements.

  • Smart Use of Resources:

Impact of consumer generated content has higher chance of influencing the market than the professionally shot videos and clicked pictures. It is the simplest among the ideas to attract customers. At one go it shows customer satisfaction, features a happy customer on the company website or on the product details and provides content for the company free of any cost.

A beautiful store layout, it’s engaging social media activities, customer care services of the company, promotional offers and special discounts on purchases, and email marketing work deftly at acquiring new users but these marketing tips depend solely on the quality of the goods and services which cannot be stressed enough. Thus, taking extra care in packaging and shipping of the quality goods is extremely important for the eCommerce websites to survive in the competition of the modern market.

About the author

Manan Ghadawala

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. Follow him on @twitter.

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