Is your software business not doing as well as you expected it to? Or are you just stepping into the world of fierce competition in the software market realm? Either way, you need a solid marketing strategy.
Thousands of software businesses exist all over the world. What makes you different? Let’s be honest. Not much. You can always find a company which offers better quality software or sets lower prices.
So what can you do to stay out of the crowd? Create a top-notch marketing strategy, which will make you appear most appealing to the target audience.
This five minute read shares best practices in marketing your software business to help your company achieve unexpected success. Read on!
1. Use Social Media: A Free Gift to Software Company Marketing
Word-of-mouth marketing strategy has been popular all over the world since ancient Rome. Today, it is modernized to a point where each marketer can take advantage of it. We are talking about social media.
Social media is your best way to get word-of-mouth recommendations. All you have to do is come up with a creative enough content to get reposted. Reposts rule the world. Whoever knows how to achieve reposts is king.
So before you start doing anything else, set up social media accounts, search for your target audience and start sharing valuable content.
Remember, not all your clients are software gurus. In fact, they most likely aren’t. So make sure your content is free of boring technical information and jargon. Many business owners use social media to relax. Help them do it while promoting your company.
2. SEO: The Smart Way To Show Your Advantage
Every company wants to appear the best. But how can it be possible if no one sees you? The best way to become visible to your target audience is to invest in SEO. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority
As a techie, you probably know how important a well-designed website is. But it’s mostly content that makes it appear on the top spot of the search engine results.
The approach to SEO changes every day. By investing in experts, who are following innovations and tweaking your campaign accordingly is one of the best steps you can possibly make. Of course, finding a good SEO specialist is a challenge, but it’s worth the time you spend on the search.
On-page SEO, backlink, content marketing, blog posting, and much more are parts of a solid SEO strategy. Make sure it’s an integral part of your marketing campaign.
Remember, you can be the best software company in the city, but you’ll never get any profits unless you are visible.
3. Follow The Trends: Programmatic Advertising
Programmatic advertising has been around for about a decade, but many businesses overlook its importance. Meanwhile, it’s an excellent way to simplify the work of your marketing team while achieving tremendous results.
According to marketing specialists at Kansas city software development company, Tricension, programmatic advertising has helped the company take a huge step forward.
This marketing tool allows you to place your ad in front of the target audience wherever and whenever they need it the most. By taking negotiations out of the picture, this marketing automation method is quick, easy, and comes at a reasonable price.
Perhaps startups may not have sufficient budget to factor programmatic advertising in their campaign just yet. Meanwhile, companies that are looking for growth and development opportunities should take advantage of it whenever possible.
If programmatic advertising is not available for you, consider other forms of paid advertising, such as Google Ads.
Remember, a good marketing strategy is the one you invest money in. Even though you can find many free marketing tools on the web, you can’t build your strategy on them entirely.
4. Share Your Experience: Create Valuable Freebies
One of the best ways to attract your target audience is to create valuable content for it and share it for free. “How to” guides and tutorials are extremely popular on the web, especially when they don’t come with a price tag. Use your experience as a software developer to help your target audience solve problems.
Answer your client’s questions and give them the tools to work with. Your clients are looking for new software because they want a certain problem solved. Create a guide, which shows how well your new piece of software can deal with their problem right now.
Meanwhile, high-quality guides and tutorials are an excellent way to improve brand awareness. You can use them to collect contact information from your potential clients in order to improve your marketing efforts further.
5. Jump Ahead of The Competition: Make Comparison
With the huge number of products available in the software development world, how can you position yourself in front of everyone else? Easily. You can make comparisons. Create a comparison guide, which shows how much better your product is compared to the similar offers on the current market.
You should consider creating a special webpage on your site for the guide as well as try to share it on social media and push it through to other websites as guest posts. Many companies are lost trying to choose the software or software developer for their needs. Make it easier on them by offering an easy-to-read comparison with useful details.
6. Reap the Benefits: Collect Reviews
No matter how many clients you have worked with in the past, even if it’s just a couple, you need them to leave reviews. Reviews are some of the very first things many clients look at. You should use them to get your audience’s attention. More than 85% of consumers trust online reviews as much as they do personal recommendations.
If a client has shared a review, don’t limit yourself to publishing it on the website. Ask your clients to put them on such sources as Google and Yelp. Don’t hesitate to invest in reviews. Give your clients huge incentives for leaving reviews on different websites and sources.
Final Thoughts
Marketing your software business can be costly and time-consuming if you don’t use the top strategies as often as possible. By taking advantage of every opportunity to raise brand awareness, promote your product, and follow new marketing trends, you can stay one step ahead of the competition.