Author : Kayla Matthews

Kayla Matthews, a tech and digital marketing writer based in Pittsburgh, has written for sites like Marketing Dive, Cision, Contently, and more. Follow me on Twitter @kaylaematthews

How to Track Social Media Conversions

Social media has become an integral part of businesses of any size and in any industry. Engagement on certain platforms like Facebook, Instagram and Twitter can ultimately drive a conversion to your website. When this conversion happens, you can work your way towards business goals. Now that social media and businesses have become inseparable, you’ll […]

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