There aren’t many businesses who don’t have an online presence in this day and age. It has become the norm for companies for marketing their products and services to a broader audience on the internet to boost their customer market and make greater sales. In 2020, there have been significant adjustments to how digital marketing is carried out, but most of these changes have been positive.

As a business owner, it is vital to remain in the loop of recent trends, so your business does not become overlooked in comparison to competitors. In this guide, we are going to list some of the top marketing trends that your business needs to take on board for 2020.

1. Email

Email marketing is essential for developing relationships with current and new customers as well as generating new leads. 34% of people across the world use email daily, which makes it a valuable marketing technique. Emails can be customized to the customer’s actions to cater to their needs and interests.

Emailing has always been an integral aspect of marketing, but in the last few years or so, how this type of marketing has been carried out has changed slightly. Emails are no longer simply used to produce sales, advertise events, or share blog posts within the format of a newsletter; now, many brands are using this strategy to gain that all-important customer feedback.

Once a customer purchases from you, you can use email to ask them to leave a review about their experience with your brand. Why is this important? Quite simply, these reviews can be uploaded onto your site to prove your business’ reliability which can enhance your business’ success. A study showed that 90% of consumers spend time reading online reviews which can often influence their decision on whether to make a purchase or leave.

2. Social media

In the last decade, social media has become a significant part of online marketing, and this isn’t set to change for 2020 or in the near future. In previous years, social media was solely used to contact friends. Still, it has now become a competitive marketplace for businesses to sell their products and services to their ideal target audience.The reason for this is due to social media’s huge selling potential. There are 3.2 billion people across all social media channels which is approximately 42% of the world’s population. Even if a business does not make as many sales as they had hoped initially, there is the opportunity to promote the brand in a successful yet cost-effective way.

3. SEO

Without Search Engine Optimization (SEO), it can be challenging for a business to have success online. SEO is the act of optimizing content to enhance the chances of your website,gaining a higher ranking on search engine results. SEO has changed in many respects over the years due to the new trends which have emerged, but it is undoubtedly a marketing technique that is set to remain in the near future,

There are many aspects which can boost your website’s search ranking – from the user experience (UX) to keyword integration and mobile-optimization. In this instance, it would be well worth hiring a web designer to advise you on how to implement these strategies into your website. However, there are also more in-depth aspects of SEO that need consideration such as white label seo which would be best managed by a professional agency are skilled in this area.

4. Chatbots

Chatbots are a type of artificial intelligence (AI)which have become a significant feature in customer service in recent times. Thanks to enhancements in technology, chatbots can communicate with consumers when it comes to answering queries and solving issues as they arise to ensure a positive customer experience is achieved.

Chatbots are designed to communicate with a human approach so that consumers feel they are being taken care of. According to a study, 80% of businesses claim they have the ambition to use chatbots in the next year to improve the level of customer service. This form of technology can provide:

  • 24/7assistance
  • An instant response to customer questions

Over the last few years, the use of chatbots have taken over Facebook to answer queries from users.According to a study, 43% of consumers prefer to contact an online chatbot rather than to phone an advisor, purely out of ease, which has resulted in this feature becoming one of the hottest digital marketing trends of 2020.

5. Blogging

There have been many debates as to whether blogging is still relevant in today’s world of marketing; however, there is no doubt about the fact that blogging is still crucial to any campaign -and especially to small businesses. There are several reasons for this. This strategy could:

  • Drive traffic to your website
  • Establish your brand as an industry leader
  • Develop positive relationships with visitors and customers

Blogging ultimately allows you to add more content to your website, which, in turn, gives search engines more content to rank. The more pages on there are on a website, the higher the chance of being ranked highly. The minimum number of words per blog should be around 350 words and preferably up to 1000 words, however, the longer the blog post is, the easier it is for search engines to understand what the content is referring to which then allows it to be indexed accordingly.

Final word

The digital marketing world is constantly changing due to the developments in technology; therefore, it’s essential to carry out regular research to get to grips with the latest trends. You should not sit back and allow your business to fall behind your competitors.

This blog will make an excellent reference on how you can make your brand stand out from a crowded market and of course, make your customer’s experience much more entertaining. To choose the correct marketing strategies for your business, it would be a good idea to work out your goals to ensure potential growth.

About the author

Mark Coleman

Mark Coleman is the editor at MarkupTrend. He is also a technical writer and digital marketing expert. He handles all marketing, advertisement related activities at MarkupTrend along with his team.