Top 5 SEO Tools You Should Be Checking Out For Better Search Rankings

Building a website is one thing and bringing traffic to it is a whole different story. Many people achieve the first feat, but when it comes to attracting organic traffic to their sites, they fail miserably.

If you don’t want to see yourself in a similar situation struggling for traffic every single day, then learn search engine optimization as soon as possible.

Don’t worry if you happen to be a beginner in this field as you can use certain SEO tools to improve your site’s rankings without trying too hard.

Since there are multiple tools available in the market, you need to be careful while narrowing down your options. To make your job easy and hassle-free, we have created a list of 5 best SEO tools that can be of help in this regard. You can check them out and pick the one that suits your needs and budget.

1. Yoast SEO

yoast seo

For a very long period, Yoast has been considered as the best on-page SEO plugin in the market. It’s easy to install and can be set up by following video tutorials available on the YouTube or the documentation files available with the plugin.

Users can install Yoast, follow all the instructions and improve their site’s visibility without a hitch.

From helping you with the sitemap generation to pinging search engines, creating social media profiles, building meta descriptions, and suggesting the best keyword density; it takes care of almost every aspect of the on-page SEO.

If this was not enough, you can also use it to create cornerstone content for your site and skyrocket sales/earnings by a considerable margin.

Given its simple SEO suggestions and scoring pattern, you can improve your site’s search engine score without investing too much time on technical SEO.

Yoast is a freemium plugin, so depending on the requirements and budget, you can make a call and decide which version will be a good fit. It can be used on affiliate sites, Google News approved sites, and niche blogs.

2. Google Keyword Planner

google ads

If you’re concerned about finding high volume keywords that can push your rankings upwards and increase sales, then the Google Keyword Planner tool is your best bet.

With the largest keyword database in the world, Keyword Planner is a tool through which advertisers can find the most profitable keywords and bid for them. It shows the estimated search volume, difficulty level, and the number of results for keywords, ensuring that you can find out the best money keywords and rank for them over time.

Almost all the companies and individuals selling something online prefer to use Google Ads and keyword planner for fantastic results. You can also give it a shot and find a lot of keywords that are valuable and easy to rank for.

When it comes to pricing, Google Keyword Planner is free to use for advertisers. So, as long as you run an advertising campaign on Google Ads, this tool will cost nothing.

3. Screaming Frog

screaming frog

Screaming Frog SEO Spider stands as a potent website crawling and analysis solution embraced by SEO experts and digital marketers. It proficiently traverses websites, evaluating both on-page components and technical intricacies. Featuring an intuitive interface, it uncovers issues such as broken links, duplicate content, and absent meta tags. This tool plays a pivotal role in refining site architecture and augmenting search engine exposure.

Through its exhaustive assessments, it furnishes valuable insights, empowering well-informed choices to elevate online performance. With its adaptability, Screaming Frog emerges as an indispensable tool for those committed to enhancing website caliber, user experience, and search engine standings.


  • Website Crawling: The tool navigates websites like search engines, crawling through pages to collect data for analysis.
  • On-Page SEO: It examines on-page elements like titles, meta descriptions, headers, and more, ensuring they are optimized for better search engine visibility.
  • Technical Audit: Screaming Frog identifies technical issues such as broken links, redirects, and response codes, aiding in website health assessment.
  • Duplicate Content Detection: It pinpoints duplicate content across the website, helping to prevent SEO issues arising from duplicate pages.
  • XML Sitemap Generation: The tool generates XML sitemaps that assist search engines in understanding website structure and content.
  • Hreflang Attributes Analysis: It checks hreflang tags to ensure accurate language and regional targeting.
  • Integration with Google Analytics: The tool can be integrated with Google Analytics to incorporate traffic data into analyses.
  • Custom Extraction: Users can extract specific data from websites using XPath, enabling tailored data collection.
  • Visualizations: Screaming Frog provides visual representations of website structure, internal linking, and more for better insights.

4. Ahrefs


Ever since its launch, Ahrefs has been growing at a swift pace without facing competition from any other tool in the market. It’s one of the highest ranked SEO tools, helping thousands of bloggers and internet marketers from all over the world in analyzing websites, finding amazing keywords and competitor data like backlinks, reference domains, organic traffic, etc. in a hassle-free manner.

All in all, if you’re looking forward to finding high-value keywords that can fetch you fixed passive income, then use Ahrefs to achieve desired outcomes conveniently. Furthermore, it also allows you to find out various websites that are ranking for a particular keyword so that you can have a fair idea of your competition.

Ahrefs comes packed with features like site explorer, content explorer, keyword explorer, rank tracker, site audit, domain comparison, batch analysis, link intersect, etc., with many new features getting added regularly to ensure that you can be free from all sorts of SEO related concerns and grow your website into a massive online business.

With regard to pricing, you can opt for its 7-day trial by paying just $7 and unearth some high-value & low-competition keywords. And if you find it valuable, then you can go for its higher paid plans as per your requirements.

Try it once, and you’ll know why most money site owners like to use Ahrefs for online SEO.

5. SEMRush


Just like Ahrefs, SEMRush is also a popular SEO tool that lets you do keyword research, track keyword position, run the SEO audit of your blog or any client website, look for various link building opportunities, and do dozens of other SEO hacks to improve your site’s rankings on search engines. It’s a trusted name among individual bloggers, internet marketers, startups and SMEs.

While using SEMRush, you can simply enter a domain, URL or keyword in its search bar and run any SEO test comfortably. The results are accurate and country-specific, so next time when you want to track your site’s performance in any particular geography, you can do that with the help of the SEMRush.

Apart from tracking your site’s performance, it also helps in the technical SEO audit, semantic core collection, keyword position tracking, competitive intelligence, backlink audit, and analytics.

You can also use it to check paid traffic stats, social media performance, and various PR opportunities.

The Pro plan of SEMRush costs $99.95/month, Guru plan costs $199.95/month, and Business plan costs $399.95/month. If you have a large SEO agency, you can contact the SEMRush team and crack a deal that’s beneficial for both of you.


Ranking any website for a high-value keyword isn’t as difficult as many would have you believe. All it requires is constant smart work, determination, and access to the right tools. With the SEO plugins and third-party tools mentioned above, you’ll never have to struggle in this regard. So, give these a shot and achieve first page rankings comfortably.

Top 5 SEO Tools You Should Be Checking Out For Better Search Rankings
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