“ChatGPT is a computer friend that can talk with you like a real person and help you with things you want to know or do.” This is the kind of definition you will get with a little human prompt to the ChatGPT. It is easy to understand, right? This is exactly what ChatGPT brings to the table when it comes to easy web optimization for better visibility on search engines or user experience.
But to tell you the truth, we are referring to the opinion of SEO Toronto Experts, “ChatGPT can’t solely shoulder the effort to optimize your SEO for better ranking on SERP.” But it can help in ways that you can employ to make your web optimization efforts 10x more productive than earlier. How? Read the article to know!
9 ways How You can Leverage ChatGPT for Web Optimization
➔ 1. Content Creation- This is likely the very first idea one gets when someone links ChatGPT with web optimization efforts. You can ask ChatGPT to create Content for your users which is relevant and engaging at the same time. Moreover, It can also be used to generate Content that caters to the specific needs of an audience whom you are targeting. For Example, you can give a prompt command to ChatGPT asking,” Write a social media post on sportswear for children between 10-15 years. Write the Social media post short and catchy.” This social media post aims to provide sportswear, especially for children aged between 10-15 years.
You can create Content with ChatGPT with the age, location and surfing history of your customers to target them better. This is not it; you can generate Content for your email marketing strategy, blogs, copywriting etc., to help your business drive more sales.
But you as a business can not truly depend upon the Content generated by ChatGPT. This is because the Content generated by ChatGPT is not new; it is paraphrased to meet the search query of the user. Besides, Google algorithms can detect the Content generated by AI tools such as ChatGPT and can lower the ranking of your website or even penalize the website. There are many AI detector tools available that can easily detect Content that is AI generated. Content which is AI generated can also deliver a huge blow to the success of SEO strategies. So you want to make sure that the Content you have generated using ChatGPT is plagiarism free and easy to understand.
➔ 2. Keyword Research- You can leverage ChatGPT to find different keywords on specific topics that the users might use to search for the same topic. It can be for finding primary keywords for a specific topic or can be used to find secondary keywords related to the same topic. By doing so, you can frame your Content in a manner that answers the broad search queries of your users. Let’s understand with an example. Suppose you are writing a blog on Enterprise SEO. You can start by giving a prompt asking, “Generate primary and secondary keywords for the topic “Enterprise SEO.” The results will amaze you for sure.
➔ 3. Quick Outlines for Content- Using ChatGPT to frame your Content can be an excellent way to optimize your Content for better reach. By this, you can be sure of including the aspects that make a Content answer to the search query of the user. You can also include or exclude the aspects that you think will and will not go along with your Content.
For Example- To generate an outline for SEO services, you just have to give a prompt command according to your needs. You can start by giving a command asking, “Write a Content Marketing Outline strategy for SEO Services” This act will provide you with holistic Content with all the elements required to make Content stand out among your competitors. You can optimize the Content of your website with the help of ChatGPT with regards to:
- Target Audience
- Word Count
- Tone
- Format
- Viewpoint or Insights
➔ 4. Search Intent- The search intent of the users is one of the key factors that should be kept in mind before framing an SEO strategy. There are 4 types of search intent that one should take care of before framing Content they are:
- Navigational Intent-It is the search intent used by users to reach a certain page. In This type of search intent, users know what they are looking for. For Example, an Instagram login page or a Gmail login.
- Informational Intent- This type of search intent aims to provide information about a topic. It aims to provide the user with the relevant search query result to the user. For Example, What do you mean by Search Engine Optimization?
- Commercial intent- Here, users want to research the product before they decide to buy one. For Example, iPhone 14 pro max online review.
- Transactional Intent: Users with transactional search intent are looking to take action, usually to buy a product. For Example, iPhone 14 pro max price or buy Nike shoes online.
ChatGPT can help you in framing your Content with the relevant search intent as discussed above. For Example, suppose you are an Ecommerce website that sells dog food. You want to create a blog that describes the importance of all-around dog food for their development. This can be achieved by simply giving a prompt command to ChatGPT to frame a blog which is purely informational in nature.
➔ 5. Voice Search Optimization- ChatGPT can help websites create Content that answers the voice search query of the users. People usually tend to search for a query in a more natural way on search engines or Virtual assistants. So websites should look to frame their Content with long tail keywords to answer the voice search by the users in a short and crisp manner. If your Content is able to answer the voice search on a topic, google will reward your website by ranking it better on SERP.
➔ 6. Meta Titles and Descriptions: Meta titles and descriptions are small pieces of HTML code in the header of the webpage. They help the search engines and as well as the users know what your webpage is about. It increases the click-through rate, which in turn increases the traffic to your website. You can use ChatGPT to generate catchy meta tags and descriptions to entice your users to click and visit your website.
Note: Make sure that your meta titles should be around 65 characters. For Meta descriptions, the length should be around 160 characters. If the length of both is long, they both will be cut off from the display, not revealing the full message to the users.
➔ 7. Write this Better- This prompt command to the ChatGPT aims to rewrite your Content in a way that is more catchy and easy to understand for the users. To get started, you just have to give a prompt asking, “Write this Content better,” followed by pasting your Content on the chat box and pressing enter. This is not it; you can also paraphrase or proofread your Content with the help of ChatGPT.
➔ 8. Backlinks- ChatGPT can help in Anchor text optimization to create an effective backlink strategy. Anchor text is nothing but hyperlink text that takes the user to another website or webpage. Optimizing anchor text helps to ensure that the link is relevant to the Content on the linking page. ChatGPT can help in the following ways:
- Using Descriptive Anchor Text: ChatGPT can help to write a descriptive anchor text that accurately explains the Content of the page to which the readers are going to land.
- Avoiding Keyword Stuffing: Using too much of relevant keywords in the anchor text can make it look spammy, which in turn can harm the website ranking. ChatGPT can provide guidance on how to use the right keywords in your anchor text that does not look overstuffed.
ChatGPT can also help in analyzing the backlinks. It can help in identifying low-quality backlinks and guide on how to acquire high-quality backlinks from a domain with high authority.
➔9. Featured Snippet- Bring your website at the top of the SERP as a Featured snippet with the help of ChatGPT. It helps you to frame your content in a way that allows Google to understand what your content is about and aims to provide the same to the relevant search queries by the users.
Final Words!
As an AI tool, ChatGPT has proved to be helpful in the field of web optimization for sure. With its ability to understand the natural search query of the users, it has helped businesses increase their online presence and target their audience effectively.As technology advances and companies are looking to increase their online presence, ChatGPT will help provide valuable insights to them.
Of course, like any technology, ChatGPT will need to evolve and adapt to stay relevant in the fast-changing world of web optimization. But with its impressive capabilities and proven track record, ChatGPT will likely remain a valuable tool for businesses looking to optimize their online presence for years.