Simply put on-page SEO comprises of all the improvements that you can make on your site that will increase your online ranks. The changes can either be to the overall look of the site, the content or the design. It is much different from off-page SEO that comprises of SEO initiatives executed outside the website. With constant Google updates, that impacts SEO as well, it is important to have an On-Page strategy so that you can benefit from it. Discussed below are the best 10 SEO practices and techniques that will help you to boost rankings.
1. Select smart keywords
Are you wondering whether your content will make a mark and generate more traffic? A part of it gets decided by the keywords you’ve determined to use. When you compete for complex keywords with a fresh domain and a low-quality backlink profile, then it’s not of good use. Also, when you rank high for obsolete keywords searched by no one, it doesn’t work for you either. Hence, it is essential to get started with keywords that are simple and also get decent coverage.
2. Ensure that you write long content
Opt-in for long content that is rich in information and facts. Your content must have the required depth, answer the queries your users have and also add value to them. It’s always easy to write content of 300 to 350 words than a 1000-word long content. But when you take the extra effort to curate an interesting content of 1000 to 2000 words, you will get to experience the positive difference.
3. You need to optimize the meta description and meta title
Meta descriptions and Meta titles are of immense relevance for ranking. A useful tip is always to add the keyword to the title start. When you are managing Meta Description, be a little brief and convey the general idea of the blog post but also leave something interesting so that the audience is interested to know about your website more. Make sure that you opt-in for the LSI keywords, which is the variation of your existing keywords.You can gain more information about it at ADEL SEO Google Search Engine Optimization.
4. Leverage the H1, H2, and H3 tags
There are multiple uses of the Heading tags. You should reserve the H1 tag exclusively for the title. It is essential that you analyze your website structure. Also, you can use the H2 tags for the sub-headings when you decide to write a post about “6 steps” guide and the like. Add the keywords in any one or more of the H2 subheadings, and you can boost your SEO. Last but not least, you can also add the H3 and H4 for any complementary sub-steps which your guide might have. Make sure that you add an introduction as well as a conclusion to blend it all fine.
5. Add audio, videos, and images to make your post interesting
Your audience will not learn it all just by reading. Hence, your content should also have visual content and audio files as well. It will add the desired variation in your content. Additionally, it will also help to maximize the time a reader spends on the website. It is an important Google metric that determines if the site is apt to show in the SERP’s. When you have a multi-media to your post, will make the blog post seem interesting and complete. It will garner more authentic organic backlinks.
6. You should link to earlier posts and also any authoritative site
The inbound and outbound linking is essential for a balanced SEO post. The internal linking here refers to the linking done on the other pages of the site. The external links are the links to various other sites. You can’t expect reduced bounce rates, the moment you cross-link the content. However, it can assist you in developing a better bond with the readers. One of the best examples of this is Wikipedia.
7. Welcome blog comments and make sharing very easy
Today, social signals can have an impact on the ranks. The power of social sharing enables you to garner extra web traffic from social networks. You can also get the desired revenue through the ads as well. This exposure will make you attain some favorable backlinks. Make sure that you encourage your audience to share comments on your post. Know that Google takes note of all the rewards and interaction that you are generating online on your post and awards you for the initiative.
8. Get the site optimized
Here you need to make sure that the site loads content and images fast. Install, the WordPress Fastest Cache if you witness any problems with the website loading speed. Sometimes, the main reason for websites loading late is big images. So you should go ahead and minimize the size of the file and pictures before uploading the same on the editor. Make use of an image compressor and reduce the image size.
9. Mobile responsive website
It is a smart call to have your site optimized for browsing the same using a Smartphone. Google will now penalize websites which aren’t mobile ready. So go ahead and purchase a ready-made mobile responsive theme and get this problem solved. Today, the majority of people mail and shop online using their Smartphone device. Hence, when your website gets optimized for mobile, it gets better visibility, increased web traffic and also experienced better ranks and sales as well.
10. Develop backlinks to the optimized article
Today, developing backlinks are essential! Many guides and SEO practices sometimes overlook this aspect. However, backlinks are essential for a particular post or page. When you evaluate the best results for a given set of the keyword, you will find that the best outcomes will comprise of a strong backlink profile. Hence, don’t miss out on this SEO technique.
You always have time to re-think your SEO. Make sure that your SEO plan is in sync with your company objective and Google changes. Today, you will have many ace service providers to guide you with all these ten SEO mentioned above tactics. Join hands with one that understands your SEO and brand objective and caters to your purpose affordably.
Author Bio :
Olivia is a content manager responsible for the editorial section at ADEL SEO, a website devoted to provide the best SEO services.