Just like any other type of content, it is important that you optimize your website videos for search engines so that they will be indexed and listed. The amount of potential traffic from search engines is too great to ignore, especially as most search engines list videos prominently in their results – with thumbnails to […]
Digital marketing has introduced a whole new world of advertising opportunities for businesses of all sizes. However, the way it works has opened much more room for a particular kind of threat that can seriously damage your brand. Namely, every channel you use to improve your online presence is vulnerable to cyber-attacks – your email, […]
Creating amazing content is definitely something that requires a lot of practice. You need to be smart with your content if you want your blog audience to grow. When you setup a website or a blog, you need to write things that not only appeal to people but are also optimized for the search engines. […]
Today, having the best website is everything. This is the age of the Internet and most of our tasks are done online. Google is one of the major search engines that work for keeping us active online and to make our websites do well. But, most of the marketers do not know the correct way […]
If you created a mobile app, you surely know the tough turf of competition. To help stand out in the crowd, you need to use application promotion strategies, which will guarantee success to that large extent. Before you start marketing your app, you have to define your target audience. Avoid trying to reach to everyone. […]
The General Data Protection Regulation (GDPR) is a hot topic amongst digital and online marketers. Although it had already been in weight for past two years, the reason why anyone of us wasn’t concerned much about it was that it was operational at just a provisional level. GDPR came into full effect in the start […]
If you are acting as a digital marketer, then you must have heard about Twitter Emoji Ad Targeting. Twitter launch this initiative back in July 2016. It gave businesses to join with their respective customers via emojis they use in their tweets. The majority of the ads are reasonably different from this Twitter emoji ads. […]
The recent changes in Google’s search algorithms were aimed for local businesses to strive harder in getting visibility online. There is a shifting trend of consumer activity that prompted this change. More and more people are using mobile phones for searching information about local businesses online. The internet and their mobile phones are now a […]
When you search for “IT companies in London”, Google suggests numerous results for the same. It tries to display the best IT companies working in London. It happens because of Local SEO. After Google’s Pigeon update back in 2014, the Geographical search is an important ranking factor which can’t be ignored by the digital marketing […]
Google has been optimizing its search engine algorithms to up its game and scans out poor quality websites that do not provide relevant content to the visitors. The recent release of Google’s Panda/Farmer update has brought up a lot of issues for many websites that used to rank high in Google search. With a change […]
