Google has been optimizing its search engine algorithms to up its game and scans out poor quality websites that do not provide relevant content to the visitors. The recent release of Google’s Panda/Farmer update has brought up a lot of issues for many websites that used to rank high in Google search.
With a change in Google’s algorithm now and then, it’s difficult for the websites to keep up. Following certain tips and tricks can help you deal with any upcoming changes in the search engine’s algorithm while increasing the authenticity of your website. Not every tip is certain, but these can surely help you optimize your website while making it stand strong in the search engine database.
The websites that once ranked real high is now outranked by the lower ones, simply because of how Google filtered out the less segregated websites and moved up the ones with better details and contents with proper use of keywords. Now, let’s take a look at some tips that will help you protect your website from the ever occurring changes in Google’s algorithm.
To do or not to do, is the question!
To make sure the Google Algorithm doesn’t heavily impact your visibility and ranking in the search engine, follow these tips provided below.
1. Plagiarism free content
When building your website, make sure the content you encrypt is unique and not scraped from any other website. Websites that carry content real similar to the ones that exist already are filtered out by Google to bring out the genuine ones that provide better quality for the potential customers visiting the website.
What can you do to gain a plagiarism free website?
- Always hire a reliable and experienced content writer that has years of experience in constructing unique contents for your website.
- To make sure the content provided by your writer isn’t a copied one, use trustworthy tools like Copyscape for ensuring the uniqueness.
- Tools like Grammarly help you pick out any grammar based mistakes and correct them before someone else points it out for you.
2. Increase content value
Your website should aptly represent your thought process. If it isn’t appealing to you, do you think your visitors would like it? Do not rush in while you are planning the construction of your website. Research is the key. Make sure you do not look like a mirror image of any other similar website.
- While constructing your content base, make use of images, Gifs, audio files, and videos that will enhance a visitors experience while he is gaining information about your business.
- Compile necessary information in a well-arranged order with headings, subheadings and bullet points
- Do not include off-topic content in the introduction. An excellent introduction is necessary to make sure your reader stays on your website.
3. HTTPS is the Future
To provide top-notch search engine experience, Google has now shifted its interest from the websites that use HTTP to the more secure version of HTTPS. The websites using HTTPS will be given first preference as compared to the ones that do not. To keep every website owner and consumer on the safer side, Google is trying to promote the use of HTTPS by giving higher importance level to the ones that already do.
The marketers and SEO experts of any website should take essential steps to ensure the safety of their websites by upgrading to a 2048-bit encryption certification which is essentially inexpensive and sometimes even free if you opt to upgrade via the Let’s Encrypt certificate authority. Another benefit of switching to HTTPS from HTTP is that you attract many consumers as they understand the importance of safety obtained via an HTTPS based website.
4. Check the bounce rate
Bounce rate is described as the percentage of total visitors who go away from the website just after taking a look at the first page when the content provided inside doesn’t fuel their appetite for accurate information. For any website having a bounce rate of more than 80% automatically brings down your ranking in the Google search algorithm.You need to find ways of improving your bounce rate by analyzing your website.
Now, one would think the word quality is limited just to the content part of the website, but the entire page quality like layout, design, bulkiness; etc. play a major role in attracting visitors. A good content sprinkled with perfect website build-up ensures that your visitors are interested in staying for more than just the homepage.
5. Faster mobile sites
Tablets and mobiles have taken over traditional computers that used to be bulky and restricted mobility. More and more searches are happening over the smartphones, and it’s essential for any designer and marketer to make sure that their website is mobile compatible so that users can easily access the website from anywhere they want.
With Google’s latest Accelerated Mobile Pages (AMP) Project, which is an open source initiate, one can easily improve the overall performance of their website on the mobile or tablet interface. It is to be noted that Google might give priority to AMP-optimized website in its future Search algorithm changes as speed attracts visitors. With AMP one has the ability to provide the users a simplified web look as simplification is the new trend for developing a user-friendly website.
6. Fewer Advertisements
Although ads provide a way for website revenue but too many ads with very less content can give your visitor an impression that your website is nothing but an advertisement. If your website seems highly devoted to ads, make sure you bring it down a notch. Try to restrict the ads to header, sidebar and some in the content but do not overdo it. The ad should be subtly introduced into the same.
Google shall always change its algorithms to make sure the visitors get access to the best websites without wasting time. Now, it is your choice whether you want to fall back with the next update or keep your website up to date and ready to prove the next update that you are worth the top ranking.