When we are talking about the various digital marketing strategies, PPC is one of the strategies that are of utmost importance. Ask any PPC management expert and they would gladly inform you of the many benefits of this out of the box strategy. Whether you are trying to convince the management of your company or presenting it in front of your clients, PPC makes quite a valid case all the times.
It is one of those digital marketing tools that can assist you to make your brand a power to be reckoned with in the online world. For many people, the working of PPC may seem quite complex, but it isn’t so. The whole model of PPC is easy to understand which makes it so popular among the digital marketers all over the world.
What is PPC?
An abbreviated term for ‘Pay-per-click’, PPC is a model of internet marketing in which ads are being run on different online platforms and the amount that you are supposed to pay to the service provider depends on the number of clicks your ad gets. Hence, advertisers pay a fee each time one of their ads is clicked. Aimed at getting the people to visit your website by paying for it is the base architecture of the PPC model.
If you are planning to go with the PPC model, it becomes crucial for you to be aware of the different platforms associated with the same and the ones that can help you reap the maximum benefits. Though there are several platforms, the most widely used are Bing Ads and Google Adwords. You would be surprised to find the many benefits and the overall positive impact PPC can have on your business.
Trust us on this: if you are not using PPC for your business, you are missing a huge chunk of revenue as well as precious traffic. In case you are new to PPC, let us elaborate on some of the many benefits of this amazing digital marketing strategy.
- Contribution to the business goals
One of the most obvious reasons for going for PPC advertising is its contribution towards achieving your business goals. It can help you reach the target of marketing and overall business goals which can range from closing the lead to boosting the e-commerce sales. PPC can nurture and serve the middle part of the funnel by advertising newsletters, content download and boosting app downloads.
- Being measurable and trackable
Though there are many strategies of digital marketing, not all of them are as scalable and trackable as PPC. All you need to do is to combine PPC with Google Analytics and you are good to go when it comes to tracking the ROI on your PPC efforts. With Google Analytics, you can easily track impressions, clicks, and rate of conversions based on your pre-set business goals.
- ‘Under the control’ strategy
When it comes to the other online marketing strategies, there are several nuances that accompany the default settings. PPC gives you a wider range of options ultimately giving you superior control. For instance, the choice of keywords and the placement of the keywords is entirely dependent on you. Also, you have the flexibility of the budget. This is of extreme importance if you are a startup.
- Great coordination with other marketing channels
Most of the times, you would want different strategies for your online business so that you can have the best results. Thus, more and more people use a combination of SEO and PPC as they work well together in fetching the traffic. With the help of performance data from various Adwords in the form of conversions, clicks and impressions, one can get some of the best insights to create a mind-blowing SEO strategy.
- Great targeting options
With PPC, you can always go for a multi-layered approach that can help you target the audience in a better way. Start by texting a particular mix and figuring what method suits your business the most. This can give your brand the desired exposure.
With that being said, there is a long stretch of times that showcase that by hiring the top PPC management company and working along with them can give you results like never before. Focusing on all the pros and cons, there is a little risk in implementing PPC in your business.
Tips for creating a great PPC Campaign:
- Always add keywords that are relevant to your business. As your PPC campaign moves ahead, keep adding more keywords. The best PPC campaigns have always worked to refine their PPC keyword list.
- It is important to keep optimizing your Keywords for better visibility.
- Targeting the location for better Ad performance is also a great strategy to help get more click on your Ads. Here is a chart for your guidance.
- Writing a great Ad copy is always a compulsion if you want your Ads to perform well.
- Pick the right ad schedule for your target audience so that the chances of conversion/clicks are the maximum.
- Using Ad Extensions can help you amplify the visibility of your Ads and give people more information about your business to help them make a decision.
- Before you move any further, gain the basic understanding of how PPC advertising works.
Conclusion
Creating a great PPC campaign involves quite a work. You begin with the research and selection and organization of the right keywords that would trigger the search and the clicks. Next up, setting up your optimized PPC landing pages is a crucial step. Overall, the art here is to create carefully designed, optimized and well-targeted PPC campaigns to get the most out of the fee that you would be paying to the search engines.