The online domain has a booming competition today. Businesses vying for audience attention are making enormous efforts to make their websites on top of the search rankings. This is the only way to be visible to the audience, fetch them to your website and build trust for your brand. Regardless of the fact that every business has an SEO team looking after this aspect, getting results is easier said than done.
The primary reason is that Google’s algorithm is evolving constantly and keeping pace with this change requires quick action. Still, there are some tactics you can adopt to stay ahead of the trends and competition. Here are some surefire strategies that SEO agencies must follow for effective and sustainable results in 2020.
Quality content always wins the game
Even as we talk about everything that’s trending in the SEO domain, quality content is something that has always been there and this will continue ahead as well. When it comes to quality content, it is all about being genuine, informative and valuable. Essentially, any content that matches the intent of the audience is valuable.
This is what SEO professionals need to consider while showcasing content on their website, blogs and off-page backlinks as well. Besides being valuable, content should be authentic as well because Google detects copied content sooner rather than later. Another metric that decides content quality is the optimal usage of relevant keywords.
Keyword usage should be smarter than ever
When it comes to polishing your SEO strategy for 2020 and beyond, you need to be extra smart with your keywords. Traditional keywords were basically about the relevant ones, considering the words that the users are most likely to search while looking for products and services online. The rule still remains in place but you need to ensure that your content has voice-based keywords as well.
This approach is important as voice searches are emerging as the most popular form of internet searches. While your content needs to have the right voice keywords, they have to be used naturally and relevantly to get results.
Ensure an outstanding mobile UX
Surprisingly, the mobile UX your website offers has a far-reaching impact on its ranking. If your site is not optimized for mobile, you will experience a ranking dip faster than you expect. Google is extremely picky about mobile-friendly websites and one that is not is bound to be ignored. With the advent of Mobile-First Indexing, coming to the top without being responsive is practically impossible.
And that’s not all, because you will probably miss on a large chunk of the audience if your site fails to render seamlessly on mobile devices. Whether you are an in-house SEO team or outsource services to clients, ensure that their website delivers outstanding mobile UX.
Page loading speed is crucial as well
Besides mobile UX, page loading speed is another factor that affects your site’s user experience and subsequently it’s ranking. This is an important part of on-page optimization, which forms the backbone of SEO. So you must absolutely do it right when you start working on a website. In the article SEO Proposal Template – Free Download from SEOJet, Adam White recommends that you give potential clients a guarantee that you will use industry-accepted standards.
Speed optimization for their website is surely the first standard to start with, whether you are doing it for your own business or rendering a service package for clients.
Don’t forget the site’s security
If you really want to win the SEO game in 2020 and ahead, don’t forget to fortify your website’s security. Actually, security and privacy are the key parameters that Google considers while assessing the UX of your website. Websites that fail to follow the security guidelines of Google not only lose the trust of the audience but may also be penalized.
Obviously, a secure website is the best one from the user’s perspective. All you need to do for securing the site is to convert HTTP to HTTPS protocol with a valid SSL certificate and you are good to go.
Pay attention to social reach
With social media becoming one of the key marketing channels today, you cannot expect to get results with SEO alone. What you really need is a holistic digital marketing plan that blends SEO with social media marketing. Social media lets you create brand awareness and consolidate your brand’s community.
Unless you have a big presence on the entire social media platforms, you cannot capitalize on your rankings. Moreover, social media shares get you quality backlinks that strengthen your link profile. This year, start working on a mix of search and social if you want real results and high rankings for your business.
Invest in guest blogging
Another strategy that every SEO agency and business must absolutely invest in is guest blogging. Of course, you cannot forget the basic link building tactics but quality backlinks through effective content have great potential. The idea is to invest in relationships with niche authorities, the bloggers who are acclaimed and have a good following in your industry.
If you are able to convince them about publishing your content on their blogs, they will give you some quality backlinks. These links, in turn, will help you elevate your search rankings. At the same time, they can also fetch qualified traffic for your website. Both ways, they can do wonders for your site’s SEO.
Besides bringing improvements for your own website, your prime objective should be to stay ahead of the competitors. In this context, it becomes important to keep a constant track of their strategies so that you may identify where they are better than yours. At the same time, a constant vigil on Google updates is also important because they often come out of the blue.
If you are able to track them and fine-tune your strategies fast, you will probably be able to sustain your rankings. When it comes to winning the digital marketing game in 2020 and beyond, you can use these tips and tricks to stay ahead and win more clients for your SEO agency.