seo

Marketing Trends to Watch Out For in 2023

There aren’t many businesses who don’t have an online presence in this day and age. It has become the norm for companies for marketing their products and services to a broader audience on the internet to boost their customer market and make greater sales. In 2023, there have been significant adjustments to how digital marketing […]

SEO vs. PPC: Facts and Figures [Infographic]

Marketing managers often wonder which marketing strategy will be better for their campaigns, search engine optimization (SEO) or pay-per-click (PPC). Both marketing techniques have their own pros and cons but the important key is to understand your client’s requirements. To help you make a better choice, we have listed the various features of SEO and […]

GDPR and SEO – What You Need to Know

The May 18th European General Data Protection Regulation, commonly known as the GDPR, affects most of Europe, including the UK. If you’re selling or operating in the EU or are expanding your marketing efforts to include Europe or are already there, it’s important that you understand how the GDPR affects those efforts, including your SEO. […]

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