“Pandemic has assessed brands,” would be an understatement. The global distress followed by the unavoidable closures and the hype in online competition; compelled businesses in almost every industry to reframe the way they market themselves.
In between all these uncertainties, there has been a sharp increase in digital signage demand over the last couple of years. Menu boards, video walls, and billboards are nearly everywhere. Be it public spaces, shopping malls, offices, hospitals, hotels, and the outdoors-digital signage is everywhere.
It provides an amicable solution to every business. It is much more than sharing devices and can attract, retain and engage people in various environments. Your business can gain a competitive advantage despite the Covid-19 threat. The following are some examples from different industries on how it can support your company’s marketing efforts during these challenging times:
- The Retail Industry
The retail sector has probably felt the impact of the Covid-19 pandemic the most, which has led to embracing digital screens while trying to get back on track.
The fact that most customers are avoiding coming in close contact or refraining from touching products, a solution to cater to their needs is much needed. Here, using digital signage solutions to offer advice or recommendations about brands can facilitate consumer interaction with products, even with the covid-19 threat. These things create a direct impact on the sales and profitability of the business.
- The Corporate Industry
Due to the threat imposed by the pandemic, offices across the globe were shut, giving employees work from home. But, now with the situation getting back to normal, the focus on keeping the work environment safe is rather important.
Hence, to make the transition smooth, the role of digital signage solutions is non-negotiable. It helps in spreading the information, way-findings, and communications without inviting too many touchpoints. It reduces human interactions while ensuring that all the other employee activities are undertaken as scheduled.
- Hospitality
Have you ever considered how smoothly can you run your restaurants without having too many employees working day in and out?
Digital signage solutions could work to your benefit. Amid the threat that covid-19 places, you can change the menu while still being at home and enhance the productivity of your employees. Similarly, it gets easy to share information with the guests visiting your place of business.
Also, you can showcase news and updates relating to covid care. This will help in keeping the guests updated and informed about the place they have made their visit, while also enhancing their experience.
- Education
As educational institutions resume schooling, the emphasis is on ensuring their safety, this is where digital signage comes to play an important role. There is a need for clear, consistent, and updated messaging in areas like reception, corridors, staff room, etc.
Eye-catching graphics and text can help ensure clear communication between the staff and the students. Every industry is placed against the threats of covid-19, but that doesn’t mean that the economy gets stagnant. There is a need to reopen things and start functioning with the new normal. Here digital signage solutions are the most promising strategy as it eases communication while still maintaining safety.
Students can be well acquainted with the happenings of the school and the functioning of the school can be carried out with all the necessary precautions being in place.
- Banking
Reducing waiting times is essential, especially in the banking industry.
Digital signage allows the execution of interactive self-service tools in various branches. It gives the banking sector a chance to enhance the visitor experience by displaying essential information such as stock exchange updates and forecasts.
It is an excellent solution to ensure that no matter the pandemic’s threat, people can access information and services while still practicing social distancing guidelines including observing minimal interactions.
What are the advantages of Digital Signage Displays?
The biggest advantage of digital screens is their flexibility and convenience. Businesses across industries can pre-plan content that needs to be displayed on a digital screen and keep their audiences engaged. Below are some of the best advantages of installing them:
- Easy Updates
When rapid updates are your lookout, digital signage can be your best bet. As it gets updated quickly, even in real-time. Since local ordinances and health threats are perpetually evolving, it can be difficult to keep up with the changes in your signage-unless you have digital signage which can be updated as and when changes happen.
For instance, you can showcase the need for masks and social distancing to be safe against the virus. Other than that, you can also showcase updates of your business, if any, made because of the covid-19 threat.
- Cost-Effective
You need not have to print new signs every time there is an update in the messages that you want to display, installing digital signage is a cost-effective option as it can ease out communication, while also curtailing down the need for employing anybody to do the task for you.
Making it the best option when it comes to curtailing costs and still convincingly display information.
- Effortlessly Attract The Attention Of Your Audience
There is no doubt in the fact that digital displays can easily attract the attention of the audience, as they are moving, bright and informative.
By using a digital signage display, brands can showcase a variety of information, in the most captivating manner and keep their visitors engaged in the working of their business. You can choose to show branded information, industry updates, motivational quotes, weather forecasts, social media walls, government updates on covid-19 rules, etc.
Over To You
Coronavirus pandemic has surely made things terribly difficult for the world economy to sustain, but there is always a way out. Here, that way is installing digital signage screens at businesses across industries.
This is because digital signage acts as a powerful communication tool that can transfer information widely to the audience at large. Furthermore, also reduce the risk of contracting and spreading the virus.
So, irrespective of the business that you cater to, employing digital signage can be the best bet to get back to the operational flow of your business.