Google AdWords plays a crucial role in making your online marketing strategy a lot easier. It’s one of the most efficient and fastest methods that could bring traffic to your site.
Although Google AdWords might be a bit expensive, they utilize the pay-per-click model where the pros obviously outweigh the cons.
How do Google Ads work?
At its core, Google Ads utilizes text ads that show up on the top of the search results. This is where businesses and brands can display relevant information about their company and then drive traffic to their website.
You’ll also probably notice that these ads are always changing, depending on what you’re searching for.
Why? Because these ads are solely based on keywords and are picked and specific to businesses that bid on them, making it highly relevant to web users that end up viewing them.
These ads’ positions aren’t picked randomly, instead, they’re based on an auction. Every business bids on the most relevant keywords. Meaning, the higher the bid is, and the better fit it will be for that particular keyword, the higher your chance to win the top spot as well.
Even other businesses are bidding higher than you, your ad can still end up at a higher position with a much lower price if you’re using highly relevant keywords.
Does Google AdWords Work for Small Businesses?
Which brings us to the question: Is Google AdWords worth it even for small businesses?
Well, it can be worth it if you know how to use and optimize them. Google AdWords offers several benefits to small businesses:
PPC advertising is ideal for businesses with any budget. Whether you’re looking forward to spending hundreds, thousands, or ten thousand, it’s up to you on how much you want to spend. You have complete control over it.
You can also place a limit on your individual campaigns and overall account to ensure that you don’t go overboard. You also have control of every customizable aspect of your campaigns.
Through Google AdWords, you can track down all your spending up to every single penny. As a result, you’ll never go over budget, or run into problems with your cash flow later on.
Since everything’s measurable, you can optimize your campaigns to yield an excellent ROI. Moreover, you can spend later on when you’re getting the best ROI possible.
You’re targeting only those that you want to
Via search ads, you’re targeting only specific terms your audience is likely searching for.
Rather than using incredibly broad or vague keywords, you’re targeting the precise words and phrases that users are searching for. You can also show your ads at specific times, specific locations, devices, and a lot more.
It also allows you to target locally. Perhaps, you have a physical store that you want your target audience to visit, so that you can serve them with what you have to offer. Through Google Ads, you can target your ads to show to people based on a specific geographic range.
When you advertise to people on a specific geographic location, you can ensure that you’re reaching only relevant customers who are interested in your products and services.
Measurable and Optimizable
It’s relatively easy to measure and optimize your campaigns with Google Ads. With it, you can easily know your clicks, conversions, visits, costs, and so much more.
It’s easy enough to know which campaigns are working relatively well, as well as the places that you want to allocate your budget. But the most important thing when it comes to optimizing your campaigns is to deliver the best performance.
Data-driven marketing is crucial for any business that wants to take their digital marketing campaigns to the next level, and Google Ads is that channel that’s data-driven.
It’s faster than SEO
Without a doubt, SEO is important in the world of online marketing. But the thing is, with SEO it does take time before you start generating steady traffic. It takes months, years even.
However, with Google AdWords, it’s quite easy to set up a campaign, and you can start seeing results in just as little as a day.
You can target multiple keywords all at once and then ranking them without going through all the necessary legwork of publishing various types of content and creating backlinks.
It usually depends on your bidding budget, and you can generate instant visibility and appear on top of search engine results. See these WordPress optimized themes that gain higher search engine rankings for more information.
Google recognizes small businesses
It might come off as a surprise, but Google keeps small businesses in mind when creating Google Ads.
For instance, they created “smart campaigns” that are specifically tailored to small business owners. Through these campaigns, you can effectively create ads within minutes that drives results, such as users visiting your site, contacting your business, or dropping by at your physical store. Check out these top-notch ad-sense optimized themes to get higher ad earnings.
So, if you want to start using Google Ads, all you need to do is to set up and create your AdWords account.
The platform will tell you everything you need to know when it comes to knowing what your goals are, crafting your ad, setting up your targeting and spending, and then sending in leads in the right place.
Also, in terms of maintenance, go with the “set it and forget it approach.” Your ads are running up until the time that you specifically indicated, or once your budget is already up.
You can review how these ads have performed in your Google AdWords account afterwards. Then, you could go on planning when your next ad will be.
Over to You
Google AdWords presents a lot of benefits to businesses in various sizes, and play a crucial role in digital marketing. If you’re a small business, Google Ads gives you the flexibility that you need with very little commitments and with large returns later on.
So whatever you’re trying to achieve, both in your digital campaigns and the overall growth of your business, without a doubt, Google AdWords can play a crucial role in helping you reach your goals and be successful in the long run.
About the Author:
Kevin Urrutia is the founder of Voy Media, a paid ads agency. He is dedicated to helping businesses triumph over the ever-changing marketing landscape. He crafts results-oriented solutions that are tailor-fit for each client his team works with.