Tactics to Influence Consumers through Social Media

Influence Consumers through Social Media

Social media has become an indispensable part of human’s life. There are 4.48 billion people actively using social networks in the world in 2021, which is an increase of 13.13% (3.69 billion) earlier in 2020. It seems like a lot of people’s lives wouldn’t be complete without using it. This opens a door to a lot of business people on how they can maximize their profits and gain a lot of customers in a cheap and effective way.

For business people, social media is the best way to let people know about their business and what kind of services or products they offer. It is possible for them to make their services or products popular in a very interesting manner.

There are various platforms available for targeting different users. Each platform has their own benefits and challenges as well. The most popular platforms are Facebook, Twitter, Instagram, YourTube.

Social media can do a lot for any business but what matters is how you will be able to use its potential to successfully influence people in a right and qualitative manner.

Here are effective tactics to influence people through social media:

  1. Understand their behavior

In any kind of business, it is very important to understand consumer’s behavior. A lot of them spend time researching about products and looking for something that is worth of their money. You have to make sure that your products will stand out from the others. Brands attract people’s interest by continuously updating their information and modifying their services or products that will fit people’s needs.

  1. Give them back what they deserve

One of the most important thing is a business is your customer’s loyalty. You have to make sure that you are treating your customers nicely online. Whenever a customer buys a product make sure you thank them for it. See to it that when a customer needs help or complaining online, respond to them politely and offer a helping hand. Customers appreciate these genuine acts of kindness. This will build a stronger bond between you and your customers.

  1. Rewards and freebies

Who doesn’t want something extra? Customers love them! A lot of companies offer rewards or freebies to influence their consumers. They offer discounts, coupons, free items, special offers and a lot more. If your company can allow a certain reward or cash-back, think of starting an affiliate campaign since working with influencers is becoming a commonly used trend.

  1. Build up Your Online Reputation

Company’s reputation in online platforms is an essential aspect for determining their success and fame. You have to make sure that your website or page can be searched easily and quickly.

In order to make that possible, brands do SEO for their website or page. Positive feedback from customers, testimonials and blogging will help boost your company’s image and popularity online.

  1. Offer Promotions & Discounts

Everyone likes getting discount and offers for purchasing their favorite products. One can send out promotional posts on social media in order to spread the word about discount and offers. If done right, things can go viral with ease on social media as it has a huge user base.

  1. Using Attractive Visuals

“A picture can speak thousand words” is a perfect quote and right way to attract more users on social platforms. Posts with great visuals are in trend and has higher chances of getting viral. The best thing about photos, videos, infographics is that they are easy to share.

Now more and more brands are using it innovatively and getting favorable results as well.

  1. Using Paid Promotions

There are two ways of promotional on social platforms, one is free options and the other one is using paid promotions. With paid promotions, one can reach out to right audience which is highly convertible. And you can see the results in a quick span of time.

  1. Make they laugh

Posting funny images, videos, visuals can be a handy way to attracting more visitors. One should avoid over promotion as no one like to seeing old boring “buy that”, “buy that” kind of posts. One should use funnier ways to make your audience laugh and boost your followers

  1. Build trust

Once should build trust with their audience. Only then you can influence them and make them buy your product or services. Be helpful and authentic in your tactic, answers queries and concerns in timely manner as many people now post their problems on social platforms and they feel good when the brand or company respond in a helpful manner.


No doubt social media is an attractive place for businesses to sell their products or spread the word around. But that doesn’t mean, one can sale anything by just posting about their products. Companies and brands should do proper research, plan well and then execute them in order to get the desired results.

Hopefully our suggestions will help you in your promotions on social media.

Tactics to Influence Consumers through Social Media
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