One simply can’t ignore Twitter, with 178 million monetizable daily active users; it stands as one of the prominent social media platforms. So, if you are having a business, and looking for a platform that provides a great platform to promote your brand and win more audience, then Twitter might be the platform that could help you in the cause.
But with such a challenging scenario on the platform, it is essential to have some thoughtful and efficient marketing strategies that make you stand out from the crowd and help establish an online presence.
This blog will find some clever, productive, and manageable marketing techniques that you can adopt as part of your marketing plans.
Twitter Marketing Strategies That You Should Adopt Now!
If used correctly and smartly, Twitter can help your business to grow and prosper. With the strategies mentioned below, you can easily extract maximum benefits from the platform and get an edge over your competitors.
- Optimize Your Twitter Presence
Whenever Twitter visitors visit your Twitter page, the first thing they will read or notice will be your profile, including your bio, handle name, and more. Therefore, it is vital to spend time making it more fascinating and informative.
Start with having a proper and appropriate username and handle. People usually remember a short and appealing handle. So, while creating a Twitter handle, make sure you have a catchy handle, but it should be related to your brand. And same goes to your username. Make sure that your username is the same as your brand name so that people find it easy to search and find you.
Now, another important aspect of the Twitter profile is – the Twitter bio. Although you have a short space and character limit, make sure you use it to its full potential. Your bio should provide a small, crisp, and engaging description about your brand, what they do, and how it can bring the change it brings in users’ lives.
Also make sure that you provide your brand’s website link on the profile. It helps in two ways. Firstly it makes your profile more authentic, and secondly, it provides a bridge between your website and profile. And eventually, help you to transfer some web traffic to your website.
- Keep consistency while posting
This trick not only works for Twitter, but also works for most social media platforms. When you use social media platforms for marketing purposes or Twitter for the case, keep in mind that consistency is the key.
Being a Twitter user, you might have realized a huge amount of content is uploaded on the platform daily. So, to remain relevant on the platform, you must post regularly.
With Twitter, you have ample ways to post engaging content. For example, you can post a tweet, or upload an image or showcase video. Use the different features of the platform smartly and keep your followers and audience engaged.
And while you upload content regularly just keep in mind that you don’t overstate it. The best is to maintain a schedule and utilize important dates such as public holidays and occasions for uploading posts. Just don’t overwhelm your followers, as it might irritate them and hamper your Twitter presence’s reputation.
- Promote your Twitter handle
It is important that more people get to know about your Twitter presence, it helps to strengthen your social media presence and creates some brand awareness.
You can use different social media platforms to create awareness about your brand’s Twitter presence. For example, you can showcase tweets to your other social media followers. So, in case they aren’t aware of your Twitter presence, they will get to know about it, and it might follow you as well.
You can also opt to embed Twitter widget on the website and showcase Twitter feed. This helps you in multiple ways, but primarily it helps you improve your website’s visual appeal and provide a sneak into your Twitter presence to your website visitors.
- Keep track of recent happening and trending Twitter topics
Using trending hashtags and topics is a great way to get a new audience and reach more Twitter users.
You can keep track of the trending topics and hashtags, and using them you can post a tweet providing your insight.
You can also promote your brand and product using hashtags and any of the recent trending topics it helps to catch the eyeballs and also showcase your creative side. Also, don’t be shy about using memes to promote your brand. They have great potential to help your brand to capture more audiences. People usually like Twitter handles that have some humor element.
- Hashtags! Hashtags! Hashtags!
While using Twitter you should know that hashtags are now considered one of the most important elements of Twitter. Twitter was the first social media platform that introduced the world to the concept of hashtags, and now it is kind of the soul of Twitter.
Hashtags generally put the content under one umbrella; hence, it becomes simpler for the user to reach the desired audience. For example, you can use hashtags related to your business or industry to reach your target audience.
While using hashtags, make sure you are well aware of the trending hashtags. It helps to gain more eyeballs and reach a large audience. You can also introduce your own hashtag campaign. This technique helps to boost the recognition and reputation of your brand.
You can also promote your hashtag campaign on different platforms or also embed Twitter hashtag feeds on websites. Keep in mind that hashtags have the potential to improve your brand’s recognition. So, make complete use of hashtags and showcase your creativity.
Having a substantial social media presence is essential for business success. Twitter is one of the most influential and prominent social media platforms. Hence, it is crucial to adopt some innovative marketing techniques, as it helps boost brand recognition and helps to win new customers. So try these tips now, and help your business to grow and prosper.