Today, everybody is a potential customer, and we are overwhelmed by it. Traditional advertising is proving less efficient. Now more than ever marketers are forced to invent new ways of reaching their audience. This is where engagement marketing comes in handy. To engage a customer means to create an emotional link with your brand. This […]
Referral traffic is a type of website traffic that originates from other websites. This traffic is often referred to by backlinks that point to your website. These backlinks are often from trusted or branded websites. Usually, this traffic is also referred to by social media sites. To increase the chances of getting this traffic, provide […]
Are your social media posts still engaging your audiences? If not, it’s time to refine your efforts and take your social media content to the next level. Data shows that 88% of marketers say interactive content helps companies differentiate themselves from competitors. The figure highlights how effective interactive content can be in raising brand awareness […]
Effective link building has always been crucial for improving the keywords rankings. However, since Google has become pickier in underlining the websites with quality links, it is important to earn them the right way. And what’s more intriguing is that modern marketers are going the extra mile to provide good quality content. Still, there’s always […]
Content marketing, it simply refers to creation of online content including articles, images, blogs, vlogs, social media posts, newsletters, emails, and various kinds of digital content that can be shared across digital platforms. In other words, It is a creation and distribution of relevant and engaging digital content to promote the company and services. Today […]
YouTube is a social media platform that connects users with each other by video. After seeing thousands of other videos, you might want to upload your own. Your YouTube channel is a location where your followers can see all of the videos you’ve uploaded. So, in this post, we’ll go over how to create a […]
Marketing research methods are numerous and vary in their breadth. To become a sophisticated marketer, you must grasp the various tools available to conduct your research. This article will give you an overview of some of the most common marketing research methods used today and some advice on how to use them successfully. Marketing Research […]
Videos are becoming one of the most important ways to communicate with your audience. They have a wide range of uses, including product demos, instructional videos, marketing videos and more. If you want your video to rank well on YouTube, Google and other video platforms, you need to adopt some guidelines. The importance of SEO […]
One simply can’t ignore Twitter, with 178 million monetizable daily active users; it stands as one of the prominent social media platforms. So, if you are having a business, and looking for a platform that provides a great platform to promote your brand and win more audience, then Twitter might be the platform that could […]
A concert sounds all kinds of fun, right? And it is – unless you are a part of the organizing team. Also, planning a concert is not as tedious as promoting one. While the planning part of a concert event is on the side of the organizers and does not involve a response or reaction […]
